Many children with anxiety and depression are not getting the help they need. The Danish Mental Health Fund has therefore developed Mind My Mind—an evidence-based initiative specifically designed for children and their mental health. They asked us to help them communicate the importance of the initiative to decision makers in Danish municipalities and motivate them to implement it. With relevant stakeholders involved in the process we developed an explainer video that today plays a central role in the implementation of Mind My Mind.
To anchor the project in reality and emphasize the urgency of the issue, we chose to build the video around a case—Mathilde’s. Through a combination of interviews and animated segments, we tell her personal story and demonstrate why Mind My Mind is a missing piece in the healthcare system.
“It’s a personal and professional pleasure to collaborate with Madeclear. They manage to transform complex and heavy material into exciting and educational videos. I was met by a welcoming and effective team that wasn’t afraid to ask critical questions to make sure we had the audience in mind—this was reflected very positively in the videos.”
Sarah Vadgaard, campaign manager at the Danish Mental Health Fund
